Stashpack Marketing Campaign

Problem/Goal: Increase brand recognition and sales of Stashpack’s products

Approach: Created a FB opt-in ad that incorporated a calendar holiday to tie in the product promotion and discounts; followed up with an email funnel to build trust and incentivize product sales

Results: Opt-in ad led to a 15X increase in Stashpack’s email list; the email campaign led to a 200% increase in sales